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HYPRIDE


Product, Brand
Bachelorproject



The fashion label HYPRIDE (patent pending) wants to enable wearers of hybrid identities to live out their pride in themselves and in the progressive diversification of Germany through a creative measure.  The awareness is to be created that you don't have to be a carrier of only one culture to belong.
For this purpose, a sweater is divided into two halves. Each half represents a culture and is colored in the average color of the respective flag. The two halves can then be connected by two zippers.  The result is a modular system, which can reflect the individuality of the wearer through its many possible combinations.

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